信息化應用和管理水平,成為提升房地產行業(yè)競爭力的重點

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          房地產業(yè)是我國國民經濟的主導產業(yè)，在現(xiàn)代社會經濟生活中有著舉足輕重的地位。經過十幾年的發(fā)展，中國房地產業(yè)正處于向規(guī)?；?、品牌化、規(guī)范運作的轉型時期，房地產業(yè)的增長方式正在由偏重速度規(guī)模向注重效益和市場細分的轉變，從主要靠政府政策調控向依靠市場和企業(yè)自身調節(jié)的方式轉變。
隨著WTO各項有關條款的兌現(xiàn)和落實，包括房地產業(yè)在內的我國經濟各方面都將發(fā)生新的變化。國民經濟的持續(xù)增長和居民消費結構的提升，為房地產業(yè)提供了高速發(fā)展的機會，也使房地產業(yè)面對著更加激烈的競爭。充分運用信息技術所帶來的巨大生產力，盡快提高自身的信息化應用水平和管理水平,無疑成為提升房地產行業(yè)競爭力的重點。
房地產行業(yè)是典型的資金密集型行業(yè)，具有投資大、風險高、周期久、供應鏈長、地域性強的特點。房地產行業(yè)的信息化建設，必須在先進的管理理念和方法的指導下，從房地產行業(yè)的特點出發(fā)，滿足房地產行業(yè)不斷發(fā)展的需求。
泛普軟件-房產中介管理軟件正式在這樣一種情況下誕生。

      The real estate industry are the leading industries of China's national economy, in the modern social and economic life has a pivotal position. After ten years of development, China's real estate industry is in the large-scale, brand, and standardize the operation of the transition period, the growth mode of the real estate industry is by the emphasis on the speed of the scale to focus on efficiency and market segmentation of the shift from relying mainly on government policy to rely on market regulation and corporate self-regulation mode.
Along with the relevant WTO provisions to honor and implement, including real estate, including all aspects of China's economy will be new changes. The national economy continues to grow and residents in the upgrading of consumption structure, in order to provide a rapid development of the real estate industry the opportunity to make the real estate industry faced increased competition. Make full use of information technology brought about by the enormous productivity, improve their own information as soon as possible applications and management level, will undoubtedly raise the real estate industry has become the focus of competitiveness.
The real estate industry are typical capital-intensive industries, with large investment and high-risk, long cycle, supply chain length, strong regional characteristics. Real estate construction industry, information must be in the advanced management concepts and methods under the guidance of the real estate industry from the characteristics of the real estate industry to meet growing demand.